Does and don’ts of hotel website redesigns

24 - 02 - 2012

Most hotel websites have been designed more than 2 years ago and many are still Flash based, few of them are mobile friendly and a large percentage of them are based on smaller screen sizes.

How to know what you should be doing for your next website, what are the hotel marketing elements that must be taken into account in the design and which ones should be avoided?

The design, architecture and development of a hotel’s website is paramount in it’s success for obvious reasons. Not the least of which is direct revenue. Every hotel knows that their direct revenue is their largest measure of financial health. If they can make the website generate 60% or more of their revenues it means all the difference for the hotel.

Paris-based online hotel marketing company WIHP has compiled a list of the key elements and tools that hotel website designers should be taking into account when re-designing a hotel website.

Full story